The 2012 London Olympics are set to begin later this week, with the opening ceremony on Friday. We expect quite a spectacle in London for the opening ceremony, with an estimated budget somewhere north of $42 million. And they will have a lot to compete with if we all remember the 2008 Beijing games and the unprecedented opening ceremony there.

You can bet that there will be wall-to-wall TV coverage for the 2012 London Olympics as well, picked up by NBC and their family of Networks in the United States. Continue reading →